What most business owners don't understand about their business website is that the website is not an "extension" of their business on the internet; it IS their whole business on the internet.
In real live a potential client can visit the business or phone the owner or a sales consultant and what he see and hear is what convince him to make use of the service or not and surely there is a lot to see and the business owner can most likely talk for hours about his business.
On the internet, ALL that a potential client can convince to make use of the business services is what he see and read on the website so the website must, just like the business and the staff, have just one thing in mind and that is to CONVINCE the potential client with the CONTENT, the pictures, the information, the news, the attractions, the events. In short almost all the information related to such business that can help to convince a client.
Except for the "basic" information such as details about the different services available, almost all the other information and articles must be written to let the potential client FEEL that he also want to experience this and that.
There may be dozens of similar businesses in the same area with the same services and prices and on the internet each one is just a click away but I can almost guarantee that it's the business website that succeed in creating a "personal connection" with each visitor through the content that will win the most clients.
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